July 2 2018
Content
1. On persuasion
“Here’s what enhances people’s motivation to do something, and keep doing it, according to the evidence:
• Feeling acknowledged, understood, and accepted as you are (not contingent on doing something or not doing something)
• Getting information without pressure
• Having options
• Having reasons that make sense for a particular choice
• Having a sense of competence about how to change/steps to take
• Getting positive feedback for positive change”
Excerpt From: Jeffrey Foote, Carrie Wilkens, Nicole Kosanke & Stephanie Higgs. “Beyond Addiction.” Scribner. Check out this book on the iBooks Store: https://itunes.apple.com/WebObjects/MZStore.woa/wa/viewBook?id=668394015
Applies to so much.
2. On “things becoming popular”
Related:
We often say that a small group of customers who love you is better than a large group who kind of like you.
https://blog.ycombinator.com/ycs-essential-startup-advice/
To be a successful creator you don’t need millions. You don’t need millions of dollars or millions of customers, millions of clients or millions of fans. To make a living as a craftsperson, photographer, musician, designer, author, animator, app maker, entrepreneur, or inventor you need only thousands of true fans.
http://kk.org/thetechnium/1000-true-fans/
Optimize for the degree of interest/engagement, not the number of people interested. If you do that, the numbers will follow.
3. Optimism and the belief you can succeed are vital
If you don’t have these beliefs, nothing else will matter. Fix them first.
4. The jobs of a CEO
5. On fundraising and evaluating investors
